I designed this diagram to communicate not only the end to end from strategy to design delivery, but also to communicate how my teams support.
State Farm
Visual empathy map, I created for online shopping initiatives in support of growth goals.
Becky is a “multi-tasking mom” working to balance many responsibilities. Switching insurance is going to be a challenge for her and companies seeking her business.
Visual empathy map, I created for online shopping initiatives in support of growth goals.
Will prefers a human touch, and seeks individual to support him with exceptional service.
Visual empathy map, I created for online shopping initiatives in support of growth goals.
Isaac is an independant thinker with plenty of time to shop around. However, price is a major concern for him.
Another visual I created to reflect a customer who has more money to invest in securing their belongings.
This is one of the journey maps shared with VP levels to help understand shopping behaviors and where our tools need improvements.
This is one of the journey maps shared with VP levels to help understand shopping behaviors and where our tools need improvements.
As a strategic leader, it’s important to tell effective, influential stories of the future. This slide kicks off a series of visuals representing various strategic initiatives to drive growth through online.
As a strategic leader, it’s important to tell effective, influential stories of the future. This slide kicks off a series of visuals representing various strategic initiatives to drive growth through online.
For those users who like human support, customers can interact through chat or virtual call.
Designed interactions should high-level setup in billing and payments
Design of final steps and completion of online acquisition, supporting growth.
I designed an experience to help with growth in banking customers by helping consumaers s
I designed an experience for welcoming and highlight features that would have value.
This experience, I designed to optimize onboarding.
This experience, I designed to optimize onboarding.
This experience, I designed to optimize onboarding.
I designed an experience to optimize opening an account.
I designed an experience for linking accounts quickly and transferring funds in.
More modern mobile usage of key features.
I used secondary research to rapidly introduce Personas in SF Bank, showing the ability to reduce time in discovery while focus research efforts on uncovering the unknowns.
I used secondary research to rapidly introduce Personas in SF Bank, showing the ability to reduce time in discovery while focus research efforts on uncovering the unknowns.
I used secondary research to rapidly introduce Personas in SF Bank, showing the ability to reduce time in discovery while focus research efforts on uncovering the unknowns.
I designed a pattern for searching with a VIN.
I designed a pattern for qualification with current customers.