Entries by Arthur MacMillan
Apple Pay and the competition for your wallet
Apple is one of the most successful companies in history. It is likely not a surprise to hear that Forbes recently ranked Apple #1 for the 8th consecutive year as the world’s most valuable brand 1. When Apple decides to introduce a new product or service, its approach is typically one of the more strategically […]
Air BnB – The Best Stay Ever
What is next for Airbnb? One of the worlds most successful businesses under the “shared economy,” Airbnb has around 5 million lodging options across 81,000 cities in the world 8. In 2017, the company value was at $31 billion during its last round of funding 8. Airbnb has shown high adaptability and increased longevity, tapping […]
Think like an entrepreneur
With many companies seeking innovative solutions to problem, the need for entrepreneurial thinkers is upon us. What does is mean the think or work like an entrepreneur and how does this benefit businesses and employees?
CX vs UX
Not that it matters much, but in the middle of business efforts profiting off the term CX, confusion has flourished and some companies are left asking what’s the different between CX and UX.
Netflix: Recognizing that content is king!
Will Netflix take a similar fall as Blockbuster? As content delivery methods have evolved and the technology for streaming advances, it’s become a more attainable goal for big-name entertainment providers to develop their own services for the delivery of content. With a drastic increase in competition, Netflix is no longer a necessity for distribution. Using similar strategies as Blockbuster, who built their business providing video rental services, Netflix broke in by disrupting the delivery method offering both DVDs and streaming with the promise of convenience, inventory, and no fees.