Topics of Interest

Design Delivery

Home Depot I designed this diagram to communicate not only the end to end from strategy to design delivery, but also to communicate how my teams support. State Farm Visual empathy map, I created for online shopping initiatives in support of growth goals. Becky is a “multi-tasking mom” ...

Apple Pay: Can It Still Win the Wallet Wars?

When Apple launches something new, the world pays attention. For nearly a decade, Forbes has crowned Apple the world’s most valuable brand. And when Tim Cook took the stage in 2014 to announce Apple Pay, his bold vision was clear: “Our vision is to replace ...

Airbnb: From Dream Stays to Growing Pains

What’s Next for Airbnb? When Airbnb first launched, it felt like the ultimate travel hack. Why book a generic hotel room when you could stay in a quirky apartment in Paris, a beach shack in Bali, or a treehouse in Costa Rica—all while “living like a ...

Netflix: Can the Streaming Giant Keep Its Crown?

Will Netflix become the next Blockbuster, or can it reinvent itself to stay ahead? Remember Blockbuster? The Friday night trips, the aisles of DVDs, the dreaded late fees? Netflix killed that model with a simple promise: no lines, no fees, just movies on demand. It was ...