E-Commerce Integration

At Ballard Design, I provided leadership during their e-commerce transition to IBM products.

For 6 years I led the design, development and implementation of projects in e-commerce and marketing.

Moving to IBM Commerce represented a significant improvement in how the business managed online sales.

As a Sr. UI Designer, I was responsible for translating wireframes into design and documenting design for development.

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In 2011, I led the design of Tablet E-Commerce experience.

Mobile e-commerce was in the early stages and responsive web was not a popular approach. These concepts were developed for iOS experiences and developed for testing.

I led the design of Ballard Plus (Digital Catalog) experience.

Ballard Plus was created as a complimentary experience intended to provide elaborate product development stories. The experience was presented in a catalog format for iOS and allowed users to learn about the creation of products that delivered unique value. Users could tap an items and purchase through ballarddesigns.com.

At Ballard Design, I provided leadership during their e-commerce transition to IBM products.

Moving to IBM Commerce represented a significant improvement in how the business managed online sales.

Homepage

Product Pages

Shopping Cart

Add to Cart

Password

In 2011, I led the design of Tablet E-Commerce experience.

I led the design of Ballard Plus (Digital Catalog) experience.